Sunday, 9 February 2014

Target Audience Research & BBFC Certification

Through studying the typical audiences for a Horror/Zombie genre, I had found out that this film was particularly aimed at those who are aged between 15 - 25. They are mostly aimed at males due to the fact that they interact with what is happening in the scene as well as stereotypically they have more of a preference like Science fiction, Action, Horror etc. Despite this, it can also be aimed at females even though they would have a different reaction to the scenario even though the stereotypical fact would be that they prefer Romance, Comedy and Family films. The second target audience can be couples that have been in a relationship for a while in which they can watch this genre together without any problems.
By looking on the BBFC website, in my opinion the 15 certificate would be the best for aiming at the age restriction. The reasons for picking this certificate were due to the strong image that can be shown in a Zombie/Horror film. One of the reasons would be the use of strong language despite that in our official film there might not be swearing to make it more appropriate. Another aspect would be the use of strong violence, despite our film not having as much violence participating we still however it still contains a fake weapon in a certain shot which may not be suitable for those younger. Lastly, the fact of the Horror works have a strong threat and menace, we would have to take this into consideration through some of the scenes in our official film.

No comments:

Post a Comment