Evaluation: In what ways does your media product use, develop or challenge forms & conventions of real media products?

From the start of our filming we had wanted to show the narrative by using lighting, camera, mise en scene and fonts to help develop and show what our particular genre is.

Frame One

From looking at this opening frame, you can see the key things that create this image dark. One being the pitch-black background and the other being a body covered on a cloth laying flat on a table. This body reveals that the plot consists of some sort of death or a surgical procedure enhancing the feeling of uneasiness.

The use of the pitch-black background was used to darken the scene creating a horror like feeling in which with a medium shot, this allows us to take the whole scene in and add questionable doubt to what is the meaning or what is happening on the audience’s behalf.

Despite the frame supporting our film as being a part of a Zombie/thriller, it still however does not reveal the full extent of the plot.

The next frame I have selected to discuss how our film fits into the generic conventions of a Zombie/Thriller. The title plays a key part overall because it is providing the audience with a narrative of the film without revealing the plotline. With our film title being ‘The Un-Dead Rush’ I  decided that having the title placed on just a plain background, I thought it would be more affective having it placed on one part of the film in which help lead the audience to what type of film genre it is. The capital letters used throughout the font was used as a basis to stand out but also shout to the audience as though this is an important and must see film were in contrasting with the splatter of red interprets as though it is maybe blood which suggests a slight indication what this film either contains or a theme that links to it i.e. the typical convention of blood the is generically used in Zombie/Thrillers.

Frame Two 

 
By creating a sequence of a time lapse between each frames, we wanted this to signify a dramatic pause for the audience. By having the time counting up in milliseconds, this was to emphasize the tension on the audience’s behalf in making them overthink and anticipate what the next frame will come.



By wanting to build up the tension we wanted to capture and ensure that our camera work is affective enough. By using a long shot, we felt as though it was important to capture what is happening in the whole see, giving the audience a chance to start and understand what is happening with in which the character is experiencing internally.

As we can see here, one of the characters is running from what we wanted the audience to presume is a hallway and through this we used the convention of a secluded area i.e. a college in which shows a contrast of an average on being filled with students compared to this frame. By this, we wanted the audience to feel confused about what has happened that there is no sign of any life compared to just the characters running.

Frame Three

By introducing the Zombies in this scene, we had decided to create the frame so that it became blurry. This takes part in distorting the image in which we wanted the audience feel uncomfortable to see. The point of this is by instead of revealing who the zombies are straight away; we created this as though to confuse the audience as to whom these characters are. Through this, we wanted to challenge the natural conventions of being a dark and gloomy place to a brightened hallway altering the common conventions but however defragmenting the frame so that there is still an element of spookiness.

Frame Four



From one of a particular convention of being in a secluded yet confined space, we had used a typical small room within the college. The reason for this that a college is well populated which links into the convention of a populated area where also a class room fits in. The overall is to make the audience feel as though the characters have nowhere else to go which consists of Erin (Female in frame) has given up running and Monroe (Male in the frame) who is trying to comfort and encourage her to keep going.

Frame Five

By officially introducing this male character into the film, the audience can see that something has happened to him just by the faint blood on his face. This fits into the most common convention of either gore or blood due to being the main factor of what creates a typical Zombie/Thriller film. We also wanted the audience to feel empathy for him in which how he had got cut in the first place. Another convention is the male in the frame is holding a gun. This is also a common convention, maybe not a gun specifically but holding a weapon as security which contrasts with the huge bag conforming that he is well equipped with whatever is happening. Furthermore, by the male actor blocking the door, the audience can interpret that he is either stopping the characters from getting out despite this is a less likely solution due to the audience figuring out the plot but rather stopping the Zombie from getting in.