Evaluation: Who would be the audience for your media product?

At the start, as a group we had discussed who our prim target audience would be to target our film towards and had a clear idea of who we wanted the target audience to be in which we had started to develop our  film around the idea. Through digusiing of our film genre which is a Zombie/Thriller, I had then used this by looking at different parts of the society  which would like this type of genre. From asking around in a local college, we had found out that the male population would watch this type of genre where there age is between 17 – 19 but also asking around locally we had the same feedback where it was mostly males that would watch this genre however they were in there late teens to mid twenties. However we still had to look and research the certification of our film due to its contents so that by using British Board of Film Certification this helped us with the guidline in which our route of the film will be taking. From this, we had compared our film to the guidline which contain of horror to a certain extent, mild foul language, a little blood but also containing a weapon and from this we had found out that the Certification of a 15 rated film is our main focus.

However, this was only just a substantial  amount in which we had to look deeper into our film genre and by this we has started to look into British and American films. As a group, a couple of films came to mind where we had initially thought of ’28 Days Later’ which is an British film and ‘Resident Evil’ which is an American film. The reason for picking ’28 Days later’ was that that it had attracted more of the male population compared to the female in which is in our age criteria however with slighy difference where our film contains less gore and less swearing. Exactly like ‘Resident Evil’ our film contains less gore and swearing however this film was made with a well budget compared compared to ’28 Days Later’ which by contrasting there is a quality difference.

Overall we had to look at the spacificas of a particular group dispite knowing our target audience age is between late teens and early twenties  we still had to think about the class of this area but also the costs. From this, we had used the basic facts of what class would watch a Zombie/Thriller. We had disgovered that from looking at a lower class, there main film genre would be based of stereotypical objectives like fast paced action films and crime films. We had also disgovered that from looking into the upper class, we had found out that there main stereotypical genres that they would watch is historical, political and comedy. By this, it had not fit into our category so far so by looking into the middle class and after doing research we had found out that there prim genre of watching a genre is horrow, thriller, Mystery etc. From this we had found our main social class that we would target but from looing into a particular person, this genre would be mainly watched by those though are single or in a couple that overall is a well cost from being in the cinema or on Dvd.